A 2-Year Partnership Story With GoodLiife
When your former colleague calls with a dream to create a wellness platform that guides rather than lectures, you don't just build an app—you become partners in a mission.
When Your Former Colleague Calls With a Dream
Bill Zujewski had a vision. A wellness platform that wouldn't lecture or demand, but would gently guide people toward better lives across every dimension that matters.
When he called us, it wasn't just a business inquiry. We'd worked with Bill before and knew his dedication, his eye for quality, and his relentless pursuit of getting things right. When someone you respect asks you to help bring their retirement dream to life, you don't say no.
But we also knew this wouldn't be simple.
- Guide people toward better lives across every dimension
- Supportive guidance, not demanding lectures
- Meaningful progress tracking without judgment
The Challenge That Kept Growing
"We need four platforms, and they all need to work together perfectly."
That was Bill's opening request. A mobile app, admin dashboard, public website, and web application—all launched simultaneously as an MVP. In 8 weeks.
Most agencies would have pushed back, suggested phases, or tried to reduce scope. But we saw the bigger picture: Bill wasn't just building an app, he was creating an ecosystem. Each platform needed to feel connected, purposeful, and authentic to the GoodLiife mission.
How do you turn abstract concepts like "life purpose" and "relationship quality" into meaningful scores without making people feel judged?
Ensuring visual consistency and performance across desktop, mobile web, and native iOS while optimizing for each device's unique strengths
Creating guidance that feels supportive rather than preachy—especially crucial in a market where users are tired of apps that demand rather than suggest
Building in the Real World
The Foundation
We started with what we knew best—building solid technical foundations across all platforms. React for the web app, React Native for mobile, .NET for the backend.
Our team was pulling long nights, but the energy was infectious. Bill's enthusiasm kept everyone motivated, even during the inevitable "how are we going to make this work?" moments.
Tech Stack Foundation
React - web application
React Native - iOS apps
.NET – backend infrastructure
SQL Server – data storage and management
Every technical choice optimized for performance, security, and long-term maintainability across all platforms.
Crisis Point
Apple rejected our latest iOS submission due to in-app purchase implementation issues—a critical feature for GoodLiife's business model.
The Reality Check
As we approached launch, we hit our first major challenge. With our launch date locked in and marketing campaigns already scheduled, we had to completely rework the subscription flow while maintaining compatibility across platforms.
This is where most client relationships get tense.
Bill's first question wasn't about blame or timelines—it was about solutions. The crisis became just another problem to solve together.
Desktop-first dashboard with real-time ZenScore and LifeScore tracking
Native experience for on-the-go wellness journaling and score monitoring
Marketing presence with CMS flexibility
Backend management for Bill's growing user base
What We Built Together
From concept to scale, here's how we brought Bill's wellness vision to life across multiple platforms and technologies.
The Technical Foundation
Built for scale, designed for seamless user experiences across every touchpoint.
Web Application
React-based dashboard with real-time scoring, progress tracking, and insights across 8 life categories
iOS Apps
Two native apps (paid GoodLiife Score and free GoodLiife ZenScore) with seamless sync and offline capability
Design System
Cohesive visual language ensuring consistency across platforms while optimizing for each device's capabilities
Backend Architecture
Scalable .NET infrastructure supporting multi-platform data sync and user management
The Scoring Innovation
Transforming wellness expertise into intuitive digital experiences.
Bill's concept for mindfulness and mental wellness tracking, providing users with gentle guidance toward mental clarity and emotional balance.
Focused on present-moment awareness and emotional regulation
Bill's comprehensive framework for holistic life assessment across 8 interconnected categories.
Comprehensive tracking across all dimensions of well-being
Translating Bill's wellness expertise into intuitive digital experiences that provide actionable insights without judgment—suggestions, not demands.
The Numbers Tell Part of the Story
But the real success metric? Bill still calls us his technical partners, not his vendors.
Why This Partnership Works
We don't just build and leave. Two years later, we're still here—not because the project never ends, but because the best digital products evolve with their users and their markets.
- When Bill has a new idea, we evaluate it together
- When users request features, we prioritize them together
- When technical challenges arise, we solve them together
This is partnership-driven development. We're as invested in GoodLiife's success as Bill is, because we've chosen to grow alongside the product and the mission.
What This Taught Us About Wellness Platforms
Building in the wellness space taught us that technology serves the human experience, never the other way around.
Users don't want another app that tells them they're not doing enough—they want tools that meet them where they are and gently guide them forward.
The most successful wellness platforms don't demand perfection; they celebrate progress. They don't overwhelm with features; they provide clarity through thoughtful design.
Most importantly, they're built by teams who genuinely care about the mission, not just the deliverables.
The Story Continues
Here's what most case studies don't tell you: the real work started after launch.
Learning and Adapting
As users began engaging with GoodLiife, we learned that our initial assumptions needed refinement. The scoring system was solid, but users wanted more granular insights. The mobile experience was smooth, but people were spending more time on the web app than we expected.
So we adapted. Together.
The Subscription Challenge
Several months post-launch, Bill needed a comprehensive subscription system. This wasn't in the original scope, but it was essential for scaling the business.
The challenge was creating a seamless experience across platforms while respecting each platform's requirements.
We built a layered subscription architecture: web users flow through Stripe for flexible payment options, while mobile users are directed to the iOS App Store to comply with Apple's guidelines.
Evolution of Partnership
We began anticipating GoodLiife's needs before they were voiced, suggesting improvements based on user patterns we'd noticed, celebrating wins that felt as meaningful to us as they did to Bill.
The result? We didn't just maintain the relationship—we deepened it.
GoodLiife stopped feeling like a client project and started feeling like our own product.
Year Two & Three Details
Year Two: The Vision Expands
Bill's sister, Eva Metro, joined as co-founder, bringing fresh perspectives and renewed energy. What began as a small backlog turned into a healthy pipeline of feature ideas, each more thoughtful than the last.
We had to make tough decisions about what to build now versus later, always keeping user needs at the center.
Year Three: Building Like It's Ours
This September, we kick off Year Three with GoodLiife—and it already feels different. What began as simple check-ins evolved into strategy calls, design sprints, and product debates. Somewhere along the way, it stopped feeling like client work and started feeling like our own product.
Heading into Year Three, it’s no longer just a project—it’s a product we care about.
"Two Cents Software didn't just build our platform—they became part of our mission. Two years later, they're still here, still innovating, still caring about every user who finds value in what we've built together. They've watched our vision evolve from an MVP to a complete SaaS solution, adapting and growing right alongside us."
Ready to Build Something Meaningful?
The GoodLiife story continues, and we're honored to be part of it. If you're looking for a team that will become genuine partners in your vision—not just developers who deliver and disappear—let's talk.
Because the best digital products aren't just built; they're nurtured, adapted, and grown by teams who care as much about your success as you do.